Marketing
Throughout our 40-plus years in the golf and resort management business, we have become market leaders by using technology to our advantage. Since booking our first tee time in 1971, we have been keeping data on our customers. Today, NGM possesses one of the largest privately owned opt-in email databases of golfers in the world. We use this database to consistently drive sales to our courses and resorts. More importantly, we have developed proprietary tee time booking technology that allows our customers to more easily plan, compare and book their packages and tee times over the Internet. Not only does this technology allow us to drive more direct sales, it also allows us to tap into third-party tee time distribution channels that are not accessible by our competitors. This entire process begins with a deep dive market analysis, which includes:
Database Management
Customer Relationship Management (CRM)
National Golf Management has more than 40 years of experience in establishing, maintaining and growing brand loyalty and awareness through our extensive database of subscribers. We manage, nurture and replenish all of our golf databases through cutting edge CRM systems to help build and retain customer relationships. We have grown our database substantially over the past year through our marketing efforts, and continually target segments of our database through customer loyalty, behaviors and needs. ...View More
Email Marketing
Customer Communication
Our team provides a start-to-finish email program that communicates frequently to our customers, focusing on relevant, timely, and stylish messages that create a strong call to action. The successful email campaigns that we have implemented are on a schedule planned in advance, and produce high open and clickthrough rates using the industry's best practices. ...View More
Golf Insider
Course Reviews For Golfers, By Golfers
We maintain a deep-rooted belief that how we interact with our customers matters just as much after they've returned home as before they arrive, and while they're enjoying our courses. The Golf Insider has been a game-changing communication tool to help us in that pursuit ...View More
Graphic Design
Collaboration and In-House Expertise
NGM balances its graphic design efforts both externally through collaboration with award-winning marketing and advertising agencies, and in-house through our own marketing department's expertise in a wide range of graphic design applications. ...View More
Loyalty Programs
Engaging a Devoted Repeat Customer Base
For years, National Golf Management's core group of "Prime Times Signature Courses" has provided significant value both to local golfers and seasonal residents through its Signature Card program - offering year-round savings of up to 70 percent for regular players of our courses. ...View More
Online Assets
A Growing Online Presence
Our Web interests span a wide cross-section - including golf tee-time-only and stay & play packaging, golf course reviews, vacation cooperatives and travel & leisure topics ...View More
Publications
Golf Insider Magazine Debuts in Spring 2012
Our Golf Insider Magazine debuts in spring 2012, as a major in-market piece that showcases all golf courses in the Myrtle Beach area. This 96-page print publication will boast a circulation of 360,000 per issue, with an estimated readership approaching 1 million. ...View More
Social Marketing
Harnessing the Power of Social Media
As the power and influence of social media have dramatically affected online business practices, National Golf Management has worked feverishly to expand its presence and influence in this ever-changing medium. Our approach to Facebook includes dedicated and frequently updated pages for several of our entities ...View More
ague Growing in Popularity Thanks to Meredith Kirk, Coordinator and LPGA Member